iVideosongs is an on-demand, high-definition video service designed to teach aspiring musicians of all skill levels how to play their favourite songs on an instrument.
iVideosongs instruction is provided by the original artists who wrote and performed the songs and also by expert instructors.
“Aspiring musicians want to play complete songs accurately, and that’s exactly what we give them,” said Tim Huffman, CEO of iVideosongs. “We’ve recruited established artists, legendary sidemen and some of the best instructors on the planet to teach rock, pop, blues and country songs. With iVideosongs, aspiring musicians learn the songs at their pace, when and where they want.”
iVideosongs has licensed full rights to its songs from BMG Music Publishing, EMI Music Publishing, Sony/ATV Music Publishing, Universal Music Publishing Group, Warner/Chappell Music and also many secondary and tertiary publishers. This allows the company to provide complete and accurate instructional titles, presented exactly as they were originally written and performed. The iVideosongs titles are primarily for electric and acoustic guitarists, but titles for bass, keyboards and drums are also included in the launch.
Artists from The Doobie Brothers, The Allman Brothers Band, Sting’s band, 3 Doors Down, Switchfoot, Rush, 38 Special, Alter Bridge and Vertical Horizon are featured in the iVideosongs catalog. Other participating artists include Graham Nash, Jim Messina, Russ Kunkel, Scotty Moore and Giles Martin.
iVideosongs customers can choose a skill level and genre, and then download the high-def titles to their personal computer, iPod or other device. Each song title is presented in chapter format, so aspiring musicians learn the introduction, verse, chorus, bridge, outro and other elements in bite-size pieces and at their own pace. Each title also includes a master performance, so customers can compare their progress against the song, and tablature notation to aid in learning. Titles featuring artists also include an interview segment, where they reveal the inspiration and influences that went into the creation of the song.
The iVideosongs site also offers free tutorials to help aspiring musicians develop proficiency in techniques such as slide guitar, playing chordal fills and walking bass lines.
iVideosongs titles live on customers’ devices, so they can practice whenever and wherever they like, and cost $4.99 to own an instructor title and $9.99 to own an artist title.