Roland AIRA teaser

AIRA logo

Roland AIRA logo

Roland has posted the first of a number of resources (possibly videos) teasing viewers about something it’s calling “AIRA”.

The first video briefly discusses the development of the TR-808 in the early 1980s (including the classic, erroneous, dialog “At that time, electronic music and dance did not yet exist”):

At the end, we’re left with the cryptic message “So the time has come to take the next step.”

The title of the video suggests that AIRA is “the evolution of the Roland TR-808 Rhythm Machine” but beyond that, we don’t have many clues.

Will this be something groundbreaking, or will there be a rather mixed reception as with Roland’s FA-06 and FA-08?